DiscoverAmbitious PodcastEP.85: Mastering the Art of Scaling: 1 To Many Offerings | The Ambitious Podcast
EP.85: Mastering the Art of Scaling: 1 To Many Offerings | The Ambitious Podcast

EP.85: Mastering the Art of Scaling: 1 To Many Offerings | The Ambitious Podcast

Update: 2025-08-14
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In this episode of Ambitious, we dive deep into the art of scaling a one-to-many offering without sacrificing personalization. I share my personal experiences and insights on how to effectively balance customization and scalability using a structured framework. You'll learn how to maintain intimate client relationships while avoiding the chaos that often comes with scaling. We break down key concepts such as creating a signature framework, integrating personalized applications, and optimizing touchpoints for effective delivery. Whether you're a coach, consultant, or course creator, this episode will equip you with the strategies you need to grow your business sustainably. Tune in to discover how to offer customized support and still feel scalable.


00:00  Introduction

00:38  Scaling Without Losing Personal Touch

01:44  Finding the Happy Medium

11:56  Starbucks: Customization at Scale

14:31  Building a Scalable Framework

16:34  The Importance of a Signature Framework

25:41  Customizing the Client Journey

26:34  Frameworks and Decision Trees

29:41  Integrating Feedback and Customization

36:24  Effective Customization Techniques

41:12  Tracking Client Progress


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EP.85: Mastering the Art of Scaling: 1 To Many Offerings | The Ambitious Podcast

EP.85: Mastering the Art of Scaling: 1 To Many Offerings | The Ambitious Podcast

Kate Perkovic